Personal brand and integrated marketing communications
نویسندگان
چکیده
منابع مشابه
Defining integrated marketing communications
This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...
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Particularly, this case study provides a qualitative assessment of facts with regards to the marketing efforts of Dell Incorporation (hereafter Dell, Inc.). More precisely the case encounters aspects with regards to the integrative marketing communication of the desired company. The report discuss about the integrated marketing communication and the impact it has on corporate reputation. Moreov...
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Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies. We review different IMC models and then present a stochastic IMC model for which explicit closed-loop solutions of the optimal advertising and market share...
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ژورنال
عنوان ژورنال: Megatrend revija
سال: 2018
ISSN: 1820-3159,2560-3329
DOI: 10.5937/megrev1801177m